Gucci

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Gucci is an Italian luxury fashion and accessories brand that has become synonymous with sophistication, craftsmanship, and innovation. Founded by Guccio Gucci in Florence in 1921, the brand started as a maker of fine leather goods and gradually expanded its offerings to include ready-to-wear clothing, shoes, handbags, accessories, fragrances, and more.

Gucci is renowned for its distinctive and iconic designs, including the use of the interlocking G logo, the horsebit, and the green-and-red stripe. Over the years, the brand has seen various creative directors, each leaving their mark on its aesthetic. Under Alessandro Michele's creative direction starting in 2015, Gucci experienced a significant transformation, embracing a more eclectic, maximalist, and vibrant style. Michele's vision revitalized the brand, incorporating historical references, bold prints, whimsical details, and a mix of vintage and contemporary elements, which resonated strongly with younger audiences.